Building forms with AI explained

In today's fast-paced digital world, creating forms that are both functional and visually appealing shouldn't feel like rocket science. You may have noticed that more and more of renowned form builders have added AI feature to their tools to further simplify the process of form creation. In this article we will cover all aspects of building forms with AI. Let's dive in and explore the main benefits of using AI, its customisation capabilities, best AI form builders, and more.

Complete guide into generating forms with AI

Key Takeaways

  • AI form generators can create forms quickly based on user input
  • AI helps in crafting questions that are clear and engaging, which can lead to higher response rates
  • The effectiveness of AI in generating questions often relies on the quality of user prompts
  • Some AI form builders do not allow for detailed customisation of user interface elements
  • Manual editing is often required after AI generates a form

Key benefits of building forms with AI

Traditional online form builders offer advanced functionality, extensive customisation and so much more. So, what's in building forms with AI?

  • Speed: with AI, a form can be generated in seconds based on your input, saving time compared to manual building. You can quickly specify the content and design, and see your form coming to life.
  • Inspiration: sometimes form templates don't cut it. You want to ask certain questions in your form but are unsure how to frame them. AI can help by suggesting relevant ways to formulate questions. It only takes you to describe what kind of form you want, and AI comes up with optimised questions designed to get the most accurate answers.
  • Multilingual support: give prompts and build forms in any language. Perfect for reaching global audiences and convenient for your personal use. No dictionaries required.

AI features to look for in an AI form builder in 2024

AI form builders, while promising, are still limited in their overall functionality. Their main strength lies in generating forms quickly, but they often lack more advanced features found in traditional form builders. For example, AI form generation is not at the level of adding conditional logic or uploading images to forms.

That's why we’ve highlighted essential features to look for — smart form generation, design flexibility, and real-time iteration. These are the core capabilities of AI form builders right now, and their quality can be a useful point of comparison when choosing the right tool.

  • Smart form generation: the AI should create forms based on simple text prompts. It should understand and interpret your prompt in a comprehensible manner.
  • Customisation flexibility: look for options to adjust form elements like colours, fonts and layout using natural language commands.
  • Real-time iteration: check whether you can ask the AI to tweak the copy and design of your form after it generated the first draft.

Customising form design with AI

When it comes to form customisation, AI tools are perhaps inferior to manual form editors. Yet, while it depends on the tool, there are plenty of UI aspects you can specify.

For instance, with Fillout, you can choose from suggested styles, specify what colours you expect from your form, or the AI can fetch your brand style from your logo. You can instantly iterate on your form design — adjusting fonts, colours, or adding specific elements with a simple prompt.

Jotform's AI can handle colours and fonts. And Weavely's Prompt to Form even has a separate prompting window for design customisation. You can specify colours of form fields, background and buttons, as well as fonts, rounding of form fields, shadow effect, and more.

Top AI form generators in the market

Although more form builders introduce AI-powered generators, the number of AI form builders in the market remains limited. Let's take a closer look at the existing tools that let you generate forms with AI.

An overview of the top AI form generators you can use to quickly build forms

Jotform was one of the first form builders to introduce an AI assistant. Its AI helps tailor form questions based on user input. Once the form is generated, you can customise the copy and design manually. Or you can also ask Copilot to make certain adjustments, like change a colour of the background, tone of voice and font.

Fillout's AI form generator goes a step further. It generates a form based on a prompt or a file with a description, and it also lets you specify the style of your form. For example, you can upload your website's logo, and the AI will style your form with its colours or you can generate/choose a theme. In addition, you can choose between several layouts.

When the form is created, you can further customise the form's layout, colours and content with additional AI prompts or manual adjustments.

Weavely offers an AI form generator as one of the options to build forms in Figma. You can give it a prompt and it will quickly generate an overview of the questions and form fields. In the same chat you can ask to iterate the content. And when you're satisfied with the result, your AI form will be generated right in Figma.

One downside of Weavely's AI form builder is that it only takes care of questions and form elements. This means that for the moment it does not make any UI adjustments from the user input.

However, Weavely has also just released an independent AI form generator, Prompt to Form. It is available outside of Figma and focuses on real-time iterations for both content and design. Users can input two distinct prompts: one for the form's questions and another to define the form's visual design, allowing for customisation on both fronts instantly.

Typeform's AI assistant is pretty simple compared to other form builders. In a prompt you can describe a goal of your form and list specific questions or topics to include. However, it does not recognise any design-related prompts. Layouts, fonts, colours and more can only be edited manually after the AI generates the form.

Although Typeform's AI add-on is not particularly powerful, the company has recently introduced a stand-alone AI form builder called Formless. This AI-powered tool transforms conventional forms into engaging conversations. Unlike standard form builders that require users to navigate through static questions and input fields, Formless allows for dynamic interactions where the AI can ask and answer questions in real-time. This is definitely an experience that can impress your respondents.

Lastly, there is Cognito’s AI form generator that is great for generating relevant questions based on user prompts. It excels in understanding the form's content and adds a variety of form fields. However, unlike other AI form builders, it lacks design customisation capabilities, such as changing colours or styles. Once the form is generated, there is no option to use AI for further adjustments, limiting the level of customisation compared to more advanced AI form builders like Fillout or Weavely.

Examples of forms generated with AI

Now when we discussed all aspects of generating forms with AI and top AI form tools, let's take look at some examples of forms generated with AI.

an event registration form generated with Cognito Forms' AI builder

Prompt: "Generate an event registration form for a marketing event that allows both online and offline presence."

a product feedback form generated with with Fillout's AI form builder

Prompt: "Generate a product feedback form for a SaaS product."

A lead generation form generated with Typeform's AI assistant

Prompt: "Generate a lead generation form for a digital marketing agency."

Benefits of using AI form generators for businesses

Companies can benefit from AI form generators in multiple ways. Firstly, AI optimises question framing that helps to increase response rates. Well-phrased questions encourage more participants to share their insights, which is particularly useful for feedback, market research surveys or lead generation forms.

Furthermore, AI form generators can quickly create forms in seconds, saving time on manual processes and allowing teams to focus on data analysis instead. With real-time iteration capabilities, businesses can refine questions and design elements based on immediate feedback, ensuring the final form meets the needs of both the business and its audience.

In addition, multilingual capabilities of AI form builders enable companies to reach a global audience, enhancing accessibility for non-native speakers.

By leveraging these benefits, companies can streamline their data collection processes and gain deeper insights into their audience.

AI for lead generation

We believe that artificial intelligence can significantly help you with the daunting process of generating leads. Here's how you can make use of AI-powered assistants to create a more engaging and targeted customer journey.

Not only can AI generate forms, it can also assist in the whole cycle of the lead generation process. After you create a form with an AI form builder, you can further use AI to set up marketing automation, automatically qualify leads and even conduct lead scoring!

In this article, we show how to use AI for lead generation in practice. Namely, how to use conversational AI to create forms, set up Zapier automation with a single prompt, as well as how to do lead scoring with the help of ChatGPT.

Challenges & limitations

Despite the benefits of AI form generation, some users express concerns about the limitations of AI in understanding nuanced human responses. There is a recognition that while AI can streamline processes, it may not fully grasp complex or subjective queries. In addition, since AI cannot apply conditional logic or set certain fields as required, there is still lots of manual editing needed after AI generates a form. Therefore, it's important to set realistic expectations regarding what AI can achieve in the context of form building.

Nonetheless, overall, the perception of AI form creators among users is largely favourable, with many recognising their potential to transform data collection processes while enhancing user engagement and satisfaction.

Frequently Asked Questions about AI form builders

Is there an AI to create forms?

Yes, there are AI form generators available that can help you create stunning forms effortlessly. These tools use artificial intelligence to analyse your needs and preferences, and then automatically generate a customised form for you to use.

Can AI create fillable forms?

Absolutely! AI form generators can create fillable forms with ease. These forms can include various fields such as text boxes, drop-down menus, checkboxes, and more. The AI technology ensures that the form is user-friendly and interactive for the respondents.

What kind of forms can I build with AI?

AI form builders can create a variety of forms including:

  • Registration forms
  • Surveys (e.g., feedback, evaluations)
  • Reservation forms
  • Contact forms
  • Feedback forms

Is there an AI Google form creator?

No, Google Forms currently lacks native AI features, though some users are starting to see AI test functionalities. While you can't create forms with AI directly in Google Forms, it is possible to integrate AI tools with Google using add-ons. However, setting them up can be challenging and may need expert assistance.

Can AI fill out online forms?

Yes, AI form fillers exist and are designed to automatically complete forms based on user data or context. They are commonly used for tasks like filling out repetitive online forms, saving time, and improving accuracy. Some examples include browser-based autofill features, AI-powered assistants like Google Assistant, and specialized software solutions tailored for specific industries or workflows.

Can AI form builders help with applying conditional logic?

For the moment, AI form generators are not capable of implementing conditional logic in forms. But AI features continue to improve daily, so this may become possible soon.

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