Figma to Forms - a Typeform Alternative for Figma Users. Detailed Comparison

These days, many people are looking for a more affordable alternative to Typeform. Numerous form builders offer alternatives, each prioritising different aspects of form creation. In this article, we will introduce Figma-to-Form, a form-building tool with a focus on full design customisation. That means both UX and UI.

Are you currently using Typeform but are you also a Figma user? Then this side-by-side comparison of Typeform and Figma-to-Form  is for you! We will go through pros and cons of both tools, so that you can make the right choice for yourself.

Overview of Figma-to-Form

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Figma-to-Form is a new online form building tool that stands out among other form builders thanks to its integration with Figma. Operating as a Figma plugin, it turns form designs into functional web forms. While the main focus of the plugin is on its unlimited customisation capabilities, it also offers advanced functionality and an array of features.

Figma-to-Form Customisation Options

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As Figma-to-Form integrates directly with Figma, its customisation options are endless. This way, you can design absolutely on-brand forms, surveys, onboardings, landing pages and more. Using your brand kit in forms built with Figma-to-Form  will cost you nothing, as Figma lets you customise your designs as much as you want. Regardless of the pricing plan, you can add your company logo, use branded colours, and in general fully control the UX of your form.

And if you want your form to look even more professional and trustworthy to your respondents, you can use the custom domain feature. However, this would require an upgrade to the Pro plan.

The best thing about building forms in Figma is that you can create any kind of form there - of any size, shape, with any placement of questions and widgets.

Figma-to-Form Features

The plugin not only serves as a highly customisable tool but also provides advanced functionality to its users. The plugin supports conditional logic and answer piping, as well as a dozen of advanced form elements, such as file upload, embed HTML/ video/ audio, signature, GPS location and location on map, and much more. You can also add a custom script to your forms, customise social media preview and use a custom domain. While some features are part of the paid plan, 80% of Figma-to-Form functionality is available for free.

In addition, the tool offers certain form elements that are either unavailable or non-editable in other form builders, like in the example below. With the Figma-to-Form  plugin you can use checkboxes on images, which can be a unique add-on to your form.

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Finally, to speed up the process of form creation, you can turn to Figma-to-Form's AI form generator. It will prepare questions and generate a form that you can publish straight away. You can of course always edit the content and the design before publishing.

Data Analytics in Figma-to-Form

Speaking of data analytics, you can find form submissions and statistics on your form in the Figma-to-Form  dashboard. The results can be downloaded in CSV files.

On top of the form performance metrics, you can also create custom graphs and charts from the form responses. For example, answers to closed-ended questions are generated as bar/pie charts, while you can also generate a board with sticky notes from responses to open-ended questions. Oh, and the best part? These charts, graphs and sticky notes are all generated in Figma as editable vector elements!

Figma-to-Form Integrations

Since Figma-to-Form  is still a newbie in the market, it offers a limited number of integrations, but only just yet. At the moment, you can send data from your Figma-to-Form  forms to Zapier, Airtable, Notion and Google Sheets. More integrations are coming soon!

Connecting Figma-to-Form  to Zapier, giving you access to 6000+ apps, is part of the free plan. You’ll need to upgrade to the starter plan for native integrations with other tools.

Pros and Cons of Using Figma-to-Form

Pros

• Absolute customisation (the only form builder where you can fully customise your designs in Figma)
• Unique form elements
• Advanced functionality
• Data analytics capabilities (vector-based graphs, charts and sticky boards in Figma)
• Affordable pricing (the majority of features are available for free)
• Free live support

Cons

• Requires users to manually ensure responsiveness across various devices and screen sizes by using auto-layout in Figma
• No support for quizzes (yet)

Overview of Typeform

Typeform is one of the most well-known form builders in the market. It combines functionality and creativity, allowing users to build advanced conversational forms and quizzes. The tool has initially become famous for its new approach to form creation, such as providing visually-appealing templates and restricting the number of questions per page to one. Today, Typeform is popular among corporations for capturing leads and providing a distinct customer experience.

Typeform Customisation Options

While Typeform has quite an extensive design editor for a form builder, it simply can't compete with Figma and there are multiple limitations on design flexibility. Nevertheless, it lets you change colours of the background, buttons and text, as well as change fonts and the font size, and add images. You can also create themes (something like styles in Figma) or use Typeform-created editable themes. And there is a possibility to create your personal brand kit that includes a library of images, logos and media to use consistently across your organisation.

However, using brand elements in your typeforms can become costly, as a brand kit and most of the themes are not available neither in the free plan, nor in the basic paid tier.

Typeform Features

As a mature tool, Typeform offers a wide range of features. In addition to standard form elements and functionality, it allows to build forms with conditional logic, answer piping, calculations, follow-up with respondents, file upload, and more. Typeform also lets you build quizzes and accept payments in your forms. For a more rapid form creation, the tool has released Formless, an AI form creator.

Data Analytics in Typeform

Similarly to Figma-to-Form, you can download your responses in a CSV or XLSX files. Typeform also provides you with form performance metrics and generates performance optimisation tips by leveraging machine learning recommendations. In addition, by adding code snippets for conversion tracking or Google Analytics tracking code, you can track your respondents' behaviour and actions within the form.

Typeform Integrations

Typeform excels in integrations. It connects with numerous tools, from the most ultimate platforms like Hubspot, Airtable, Notion, to more niche ones like Infusionsoft and Intercom. Although you are very limited in free responses, you can connect to the majority of the apps for free. Consult the full list of integrations here.

Pros and Cons of Using Typeform

While Typeform is undoubtedly a powerful tool, like any product, it has its drawbacks. One of the main reasons being Typeform's pricing. Its free plan is very limited, and upgrading to a tier with a suitable number of responses can sometimes be unaffordable for smaller enterprises or freelancers. At the same time, Typeform doesn't provide full design flexibility.

Pros

• Support for quizzes
• Rich integrations list
• Visually-appealing templates (a large gallery of templates for any occasion)

Cons

• Limited design flexibility (lack of customisation & a limit to 1 question per page)
• High pricing, sometimes unaffordable even for UX teams in big corporations.

Figma-to-Form vs Typeform: Features & Pricing Comparison

In this table you can see a detailed overview of Figma-to-Form and Typeform features, as well as their pricing.

Final Thoughts

Ultimately, the choice between Typeform and Figma-to-Form  depends on the specific needs and preferences of the user. While Typeform may appeal to those seeking specific native integrations and a handful of pre-designed templates, Figma-to-Form  is the perfect match for those prioritizing design flexibility and customisation, particularly for Figma users. Moreover, Figma-to-Form  is tailored to be affordable for individual users, as well as companies across all scales. Overall, regardless of your choice, both platforms offer robust solutions for creating engaging forms.

However, if neither Typeform's extensive template gallery nor Figma-to-Form's full design customisation match your use case, we collected a list of 37 form builders where we talk about their pros, cons and exact use cases in a great detail. This will definitely help you find the perfect form maker for your specific needs.

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