You would thing that collecting customer feedback should be easy right? You ask a few questions, gather some responses, and voila: valuable feedback galore! But anyone who’s actually tried it knows it’s rarely that simple.
The process often drags on. You spend hours figuring out the right questions, distributing the survey across different channels, and then manually sifting through the results. By the time you have usable feedback, the moment has often passed.
That’s where AI tools come in. Over the past couple of years, a wave of lightweight, AI-powered form builders has emerged. These tools don’t just automate surveys: they help you craft better questions, reach the right customers faster, and get real-time insights using AI feedback analysis.
In this article, we’ll walk you through how AI makes collecting customer feedback quicker and easier. More importantly, we’ll introduce you to 10 tools that can help you get started today!
How AI Makes It Easier to Collect Customer Feedback
Using AI tools to gather customer feedback isn't being lazy. Or maybe just a little bit? The main goal isn't to be faster, per se, but to be more efficient in your feedback process as a whole. Let's walk through how AI tools can support you at every stage of feedback collection: from crafting the right questions to analyzing the results.
Crafting Questions That Actually Get Answers
Whether or not you'll gather relevant feedback largely depends on the questions you'll be asking. AI form builders help here by assisting with question generation. Instead of guessing what to ask, these tools suggest questions based on your goals, industry, and even past customer interactions.
But it’s not just about coming up with any old question. It’s about asking the right questions! Questions that feel natural to your customers while delivering useful insights for your team. Keeping surveys short and sweet is key here. In fact, SurveyMonkey conducted research on the time spent per respondent on answering survey questions. The table above shows the results of this research. In essence, longer surveys make respondents engage less per question. So prioritise short surveys if you want to gain deeper insights!
Most LLMs have clearly partially been trained on best practices for capturing customer feedback. Even without complex prompting tricks you'll manage to improve question phrasing for your surveys. The AI form tools we'll discuss below all incorporate LLMs to automatically help you avoid common survey pitfalls, like overly complex phrasing or redundant questions.
Engaging Customers in Real-Time Conversations
You created your survey, with or without AI, and started begging customers to "please fill in this feedback form" (sounds familiar?). You might think the AI benefits stop there. But there's a whole new category of tools being created to further support you in the data collection phase.
For example, synthetic users are essentially AI-generated test respondents that can simulate how different types of customers might engage with your survey. This helps identify confusing or irrelevant questions before real customers see them. Or even more, supplement the data you collect from real humans with synthetic data. We wrote a full guide on how to create synthetic users using ChatGPT here.
Other tools focus on helping you gather more qualitative feedback by introducing AI-generated follow-up questions. These questions pop up during the survey if a response could benefit from more context. For example, if someone indicates they’re unhappy with a new feature, the tool might automatically ask: “Could you tell us what specifically didn’t meet your expectations?”. We'll discuss one such tool, called Juttu, below.
Turning Raw Responses Into Actionable Insights
You don't collect feedback for the sake of it. In the (bitter) end what really matters is turning that feedback into valuable insights that support team learning.
Obviously there is some analysis that doesn't require AI. If you're user feedback is exclusively compres of NPS scores or quantitative data then you just need some good old math, nothing more. However, we all know how tedious it can be to sift through mountains of unstructured customer opinions and other qualitative feedback. That's where leveraging AI yields the most results. AI (or more specifically natural language processing) can make a huge difference by automatically identifying trends, common customer pain points or even run sentiment analysis.
Ultimately, this kind of AI-driven analysis doesn’t just save time. It also helps teams make data-driven decisions that improve customer satisfaction and strengthen customer loyalty over time.
Top 10 AI Tools to Quickly Gather Customer Feedback
And now the moment you originally opened this article for ... our list of 10 AI tools you can use to collect customer feedback!
Formless
Formless takes a unique approach to collecting customer feedback, moving beyond static forms to create a fully interactive, AI-driven experience. Instead of presenting users with a fixed set of questions, Formless transforms surveys into real-time conversations, making feedback collection feel more natural and engaging.
What sets Formless apart from other AI form builders is that it doesn’t just generate a form, it actively engages with respondents. The AI can both ask and respond to user input on the spot, guiding participants through the process like a virtual assistant rather than a traditional survey. This conversational approach helps businesses better understand customer needs, allowing them to gather positive feedback, address customer complaints, and refine their services based on real-time input.
Once the form is generated, users have the flexibility to adjust the tone of voice, choosing from six predefined options, edit the number and type of questions, tweak the wording, and even add visuals. Businesses can also provide brand-specific details, allowing the AI to tailor its responses to match company messaging. This can be particularly useful for companies looking to improve their reputation and track trends from online reviews and direct customer feedback.
However, while Formless excels at making surveys feel interactive, it lacks visual and UI customization compared to some of the other tools on this list. It focuses more on the content and conversational flow rather than the look and feel of the form.
Key Features:
- Conversational form experience powered by AI
- AI can ask and respond to user input in real time
- Customizable tone of voice with six preset styles
- AI adapts the copy based on company branding
- Helps businesses understand customer needs, collect positive feedback, and address customer complaints
- Limited visual customization compared to traditional form builders
Score:
8/10
Formless offers a refreshing alternative to static form builders, providing an interactive, AI-driven experience that feels more like a conversation than a survey. It excels at understanding prompts and guiding respondents dynamically, but its lack of UI customization and occasionally exaggerated AI-generated copy may not suit every use case.
Formless Pricing:
Formless pricing starts at $59/month.
SurveyMonkey
SurveyMonkey recently launched an AI offering, called SurveyMonkey Genius. It enables users to develop effective surveys and extract meaningful insights with ease. In other words, SurveyMonkey Genius leverages AI to assist you in every step of the insight-gather process: from survey creation to gathering insights from raw data.
Besides the traditional "prompt to survey" approach, SurveyMonkey also innovates by letting AI help you with choosing the right question type while you're building your survey. But it's biggest unique advantage is definitely in the area of data AI feedback analysis. Not only does SurveyMonkey analyse open-ended questions, it also filters out poor-quality responses and even spot market trends within your data.
Obviously SurveyMonkey is exclusively focused on surveys, so if you're looking for a tool that could also work as a form-builder within your organisation (e.g. to collect customer feedback but also attendances at a company event) then this might not be the best AI form builder to go for.
Key Features:
- Automatically creates surveys based on a brief description in seconds.
- Suggests optimal question types and balanced answer choices.
- Reviews surveys, provides a score, and suggests enhancements.
- AI feedback analysis: Categorizes open-ended responses as Positive, Neutral, or Negative.
- Detects and filters out low-quality or unreliable responses.
Score:
8.5/10
SurveyMonkey Genius excels in automating both the creation and analysis of surveys, offering a comprehensive suite of AI-powered tools that enhance data quality and insight extraction. Its user-friendly interface and robust feature set make it a valuable asset for users seeking efficient survey solutions.
SurveyMonkey Pricing:
Unfortunately you won't be able to use a free tier here, you'll need to opt for one of the following paid plans:
- Team Advantage: €30/user/month
- Team Premier: €75/user/month
- Enterprise: customer pricing
Juttu
Juttu is an AI-driven survey platform designed to make feedback collection more engaging and interactive. Instead of traditional static forms, Juttu creates chat-style surveys that feel more like conversations, helping businesses collect richer, more thoughtful responses and improve the overall customer experience.
One of Juttu’s standout features is its AI-powered question adaptation. As users respond, Juttu dynamically adjusts follow-up questions based on their answers, ensuring surveys feel relevant and personalized. This means that whether a customer leaves positive or negative feedback, Juttu can ask clarifying questions in real time, helping businesses better understand what’s driving customer satisfaction or dissatisfaction.
Juttu is particularly useful for customer satisfaction surveys, as it makes the process feel less robotic and more like a natural exchange. Additionally, it integrates AI-driven sentiment analysis to help companies analyze customer feedback at scale and spot emerging trends in customer sentiment.
Key Features:
- Conversational, chat-style surveys for a more natural user experience
- AI-driven question adaptation to personalize feedback collection
- Built-in sentiment analysis to analyze customer feedback
- Ideal for customer satisfaction surveys and customer success or product management teams
Score:
7/10
Juttu stands out for its engaging, AI-powered approach to surveys. Its conversational format encourages higher response rates and more thoughtful answers, while its real-time adaptability ensures relevant feedback. It scores high for innovation but may not suit teams looking for a traditional form builder. Moreover, the tool has only recently been launched and might therefore lack some more advanced features.
Juttu Pricing:
Juttu's pricing plans are a breath of fresh air. There's the obvious free tier, which is limited to a single active survey. Afterwards there's two paying tiers:
• Pro (Subscription): €9/month for unlimited access to everything Juttu has to offer.
• Pro (Lifetime): €299 (single payment) for a lifetime unlimited access to everything Juttu has to offer.
Formsite
Formsite’s AI form generator is designed for users who need to quickly collect customer feedback without spending too much time on setup. The tool analyzes a simple text prompt describing the form’s purpose and generates relevant questions and form fields based on the input. For those looking for inspiration, Formsite also provides unlimited sample prompts, making it easy to tweak and modify existing form templates.
While Formsite’s AI does a good job at handling content generation, it lacks design flexibility. Users must manually adjust elements like fonts, colors, and layouts, as the AI doesn’t support automated UI customization. Additionally, Formsite does not offer real-time iteration or adaptive AI follow-up questions, which means businesses won’t be able to gather instant feedback or refine the feedback loop in real time based on customer comments.
This makes Formsite a good fit for structured surveys, such as customer satisfaction forms, where responses don’t require immediate adaptation. However, it may not be ideal for businesses looking to respond dynamically to customer dissatisfaction or refine questions as they go.
That said, the default form style is clean and functional, making it a solid option for businesses that need a simple, AI-assisted way to create surveys and collect structured feedback efficiently.
Key Features:
- AI-generated questions and form fields based on user input
- Unlimited sample prompts for inspiration
- Ideal for quick form creation with basic content needs
- No AI-driven design customization – all layout and styling changes must be manual
- Lacks real-time iteration, instant feedback, or adaptive AI follow-up questions
- Limited ability to address customer dissatisfaction or refine the feedback loop in real time
Score:
7/10
Formsite earns points for AI accuracy and ease of use, making it a reliable tool for generating structured feedback forms. However, its lack of AI-driven design customization, adaptive questioning, and real-time response capabilities makes it less flexible than some competitors.
Formsite Pricing:
Formsite does not offer a free version, only a limited free trial. Paid plans include:
- Personal Plan: $25/month
- Professional Plan: $40/month
- Business Plan: $70/month
Fillout
Fillout’s AI form generator goes beyond basic automation, offering a highly customizable experience that stands out among AI form builders. Unlike many tools that focus only on question generation, Fillout allows users to influence the visual design of their forms right from the start.
Users can upload their website’s logo, and the AI will automatically adapt the form’s colors to match their branding. This eliminates the need for manual styling. Additionally, Fillout provides two customization options: users can either generate a theme from scratch or select from pre-built themes, giving them more flexibility in how their forms look. This makes it especially useful for businesses that want their customer feedback forms to feel on-brand without extra design work.
Beyond the initial form generation, Fillout empowers users with more control over the final product. The AI can adjust layouts, colors, and content based on follow-up prompts, ensuring the form is tailored to customer input and aligned with their expectations. This level of customization is crucial for businesses that understand why customer feedback is important. And not just important for product improvements, but for refining the overall customer journey and ensuring a seamless experience.
Fillout also makes it easier to collect actionable feedback, helping teams quickly analyze responses and identify key trends. This structured approach to gathering insights can directly support business growth, as companies can make informed decisions based on real customer sentiment. While Fillout’s AI supports basic UI-related prompts, it doesn’t offer real-time AI-powered adjustments after the form is generated, meaning some manual refinement may still be required.
Key Features:
- Visual customization using your website’s logo and colors
- Offers pre-built themes or lets you generate a custom theme
- AI can adjust layouts and content based on additional prompts
- Ideal for customer feedback forms that require both automation and branding consistency
- Helps businesses gather customer input and collect actionable feedback
- Supports customer journey optimization for business growth
- Requires manual refinement after AI generation
- No real-time AI-powered adjustments after initial creation
Score:
8.5/10
Fillout scores high across multiple criteria: from ease of use to design customization. The ability to automatically style forms using a logo and brand colors sets it apart from many competitors. While its AI understands basic UI-related prompts, the lack of post-generation AI adjustments prevents it from scoring a perfect 10.
Fillout Pricing:
Fillout offers a free plan with unlimited forms and a limited number of responses. Paid plans include:
- Free Plan: Unlimited forms, 1,000 responses per month
- Starter Plan: $19/month
- Pro Plan: $49/month
- Business Plan: $89/month
- Enterprise Plan: $250/month
For teams looking to balance AI automation with design flexibility, Fillout is an excellent option—especially for businesses that recognize customer feedback is important for refining the customer journey and driving business growth.
JotForm
Jotform was one of the first form builders to introduce AI assistance, and today, it remains one of the strongest players in AI form generation. Its AI tool, Jotform Copilot, helps users create forms by suggesting relevant questions based on their input. Once the form is generated, users can tweak both the content and design manually, with Jotform even prompting them to upload a company logo for branding.
What makes Jotform stand out is its AI-powered design customization. Unlike many AI form builders that focus purely on question generation, Copilot allows users to make visual and stylistic changes with AI assistance. You can adjust the background color, modify fonts, or even tweak the tone of voice to better align with your brand.
Jotform also recognizes that customer feedback is important not just for gathering responses but for analyzing customer feedback effectively. The platform integrates AI-powered tools to help teams make sense of responses, making it easier to identify key trends and insights without manually sifting through data.
The AI-generated forms in Jotform tend to have a clean, professional default style, making them easy to deploy right away.
Key Features:
- Automatically generates form questions based on your input
- AI-powered design adjustments: change background colors, fonts, or tone of voice
- AI-enhanced tools to analyze customer feedback and extract insights
- Balanced mix of AI automation and manual customization
Score:
8/10
Jotform strikes a great balance between ease of use and AI-powered customization, earning it a solid score. It stands out from competitors thanks to its Copilot design features, which give users more control over the look and feel of their forms while ensuring customer feedback is important and well-structured for analysis.
Jotform Pricing:
Jotform’s pricing model can be a bit complex, but here’s a quick breakdown:
- Free Plan: Up to 5 forms and 100 monthly submissions
- Bronze Plan: €39/month for additional forms and submissions
- Silver Plan: €49/month with higher limits
- Gold Plan: €129/month for the highest limits and features
Jotform’s flexibility and AI-driven enhancements make it a strong option for teams looking for both intelligent form generation and advanced feedback analysis.
FormCrafts
FormCrafts’ AI-powered form builder focuses on quick and straightforward form creation, helping users generate both single-page and multi-page forms based on a simple text prompt. The tool does a good job at crafting relevant form copy, making it useful for businesses looking to collect customer feedback and streamline survey responses.
However, its AI capabilities stop there. Unlike some of the other tools in this article, FormCrafts does not offer AI-driven design customization. In other words, users cannot automatically adjust colors, fonts, or layouts based on branding. Additionally, it lacks AI-powered iterations, so once the form is generated, any modifications must be made manually. This limits its ability to provide valuable insights beyond the initial survey responses, as businesses must manually refine the questions and structure to meet customer needs.
One of FormCrafts’ strongest points is its simplicity. It’s easy to use, generates clean and structured forms, and doesn’t require extensive setup. However, teams that rely on AI for key insights (e.g. identifying unhappy customers or adjusting questions dynamically) may find it lacking compared to more advanced AI-powered tools.
Key Features:
- Quick AI-powered form generation based on simple prompts
- Supports both single-page and multi-page forms
- No AI-driven UI customization: manual adjustments required for colors, layout, and fonts
- No AI-powered iterations: once the form is generated, edits must be done manually
- Best suited for basic content generation without complex customization needs
- Works well for survey responses but lacks AI-driven refinement for key insights
Score:
6/10
FormCrafts makes it easy and fast to generate forms, but its lack of AI-powered customization and iterative improvements holds it back from being a top-tier AI form builder. While functional, the form copy can feel weaker compared to other AI generators in this article. Additionally, its limited AI capabilities make it less effective for teams that need to identify unhappy customers or automatically adjust surveys to meet customer needs in real time.
FormCrafts Pricing:
FormCrafts follows a freemium pricing model, with a limited free plan and paid options:
- Standard: $39/month
- Plus: $59/month
- Business: $129/month
For those who need a no-frills AI form generator, FormCrafts is a simple and effective option. However, businesses looking to provide valuable insights, extract key insights from survey responses, and refine their approach based on customer sentiment may find more value in other tools.
Makeforms
MakeForms simplifies the customer feedback form creation process by using AI to generate relevant form questions based on just a form name. Unlike other AI form builders that require a detailed prompt, MakeForms allows users to gather feedback quickly by simply naming their form and choosing between a multi-step or single-page layout.
The AI focuses primarily on content generation, offering a variety of question types to suit different use cases. Whether you’re collecting customer reviews or running a survey to gather quantitative and qualitative feedback, MakeForms structures the form to match the type of input you need. However, feedback varies when it comes to customization. While the AI-generated questions are generally relevant, users must refine their layout, colors, and branding manually.
Unlike more advanced tools, MakeForms does not support AI-powered design customization, meaning users who need fully automated styling may find it less efficient. Additionally, form generation takes longer compared to some competitors, making it less ideal for teams that need to gather feedback quickly and refine it using customer feedback analysis tools.
Key Features:
- Generates form questions automatically based on just a form name
- Supports both multi-step and single-page forms
- Helps structure quantitative and qualitative feedback collection
- Manual customization required for design and layout adjustments
- No AI-powered UI modifications – lacks branding, color, and layout automation
- Feedback varies on speed and customization flexibility
Score:
6/10
MakeForms offers a simple and structured approach to form generation, making it a decent option for those who prioritize content over design automation. However, its lack of AI-driven customization, slower form generation speed, and manual design adjustments make it less competitive compared to more advanced tools. While useful for collecting customer reviews and structuring customer feedback analysis, it may not be the best choice for those who need faster customization and automation.
MakeForms Pricing:
MakeForms offers three paid plans:
- Essentials Plan: $29/month
- Pro Plan: $69/month
- Agency Plan: $149/month
For users who need basic AI-generated questions and structured feedback collection, MakeForms is a solid choice. However, businesses looking for faster form creation, AI-powered branding adjustments, and real-time automation may find better alternatives in other tools.
Forms.app
Forms.app has introduced an AI form generator designed to help users collect feedback efficiently by generating relevant questions based on a brief description or prompt. The AI does a good job of understanding the form’s purpose and tailoring the questions accordingly, making it a useful tool for businesses looking to improve the customer experience and streamline customer service interactions.
Once the form is generated, users can manually adjust the design, layout, and content. However, like many other AI-powered form builders, Forms.app’s AI capabilities are limited to content generation—it does not offer AI-driven UI customization or real-time AI-powered improvements after the form is created. This means businesses that rely on AI to refine branding and collect feedback dynamically may find it somewhat restrictive.
Beyond standard forms, Forms.app also supports AI-powered survey and quiz creation, adding more flexibility for teams that need to gather actionable insights from customer service interactions or analyze online reviews. This makes it a versatile option for businesses that recognize why customer feedback is important in shaping their services and improving customer satisfaction.
Key Features:
- Generates relevant questions based on a simple prompt or description
- Supports AI-powered survey and quiz makers in addition to standard forms
- Helps businesses collect feedback and extract actionable insights
- No AI-powered UI customization – all design changes must be done manually
- Lacks real-time AI-powered iterations after form generation
Score:
7/10
Forms.app earns points for ease of use and prompt comprehension, making it a solid choice for teams that need quickly generated surveys, quizzes, and feedback forms. However, its AI capabilities are limited to content creation, meaning users must manually refine the layout, branding, and overall design. Expanding its AI features to include UI customization and real-time improvements would make it even more competitive.
Forms.app Pricing:
Forms.app follows a freemium model, with both free and paid plans:
- Free Plan: $0/month
- Basic Plan: $25/month
- Pro Plan: $35/month
- Premium Plan: $99/month
For businesses that need a straightforward AI form generator with additional survey and quiz-building capabilities, Forms.app is a strong option. However, those looking for more advanced AI-powered customization and deeper actionable product insights from customer data may find better alternatives in other tools.
Pollfish
Pollfish stands out from other tools on this list because it’s not a traditional form builder. Instead, it’s an AI-powered survey platform designed primarily for market research. Unlike AI form generators that focus on structured customer feedback, Pollfish specializes in quick, targeted surveys that deliver real-time insights. They have a particular focus on surveys through mobile devices.
The platform automates survey creation using AI, allowing users to generate survey questions based on specific goals. Once the survey is generated, users can manually refine the content, but Pollfish does not offer AI-powered design customization or layout flexibility. The AI does, however, excel at understanding survey objectives and provides intelligent suggestions for question types, wording, and structure to help businesses gain deeper insights from their customer feedback.
Pollfish also allows users to refine their survey audience by selecting specific demographics, ensuring that the customer feedback collected is relevant. This level of targeting makes it useful for businesses that recognize why customer feedback is important for improving products and services. Additionally, Pollfish enables companies to gather detailed insights that go beyond standard responses, making it a useful alternative to traditional focus groups for data collection.
However, since Pollfish is designed for data collection rather than branding, its default survey appearance is bland and lacks visual customization. While this is less of an issue for professional surveys, businesses that prioritize aesthetically polished forms may find it limiting.
Key Features:
- Helps formulate survey questions based on user-defined goals
- AI-powered survey creation with smart question refinement
- Audience targeting allows surveys to reach specific demographics
- Ideal for gathering customer feedback through quick, data-driven surveys
- Helps businesses extract deeper insights and detailed insights beyond basic responses
- Useful for companies that want a digital alternative to focus groups
- No AI-powered design customization, lacks branding and layout flexibility
- Limited post-generation AI refinements for improving survey content
Score:
6.5/10
Pollfish provides a strong AI-powered survey experience, making it useful for businesses that need fast, targeted market research. The question generation and audience targeting features ensure surveys collect customer feedback that leads to actionable insights, but the lack of AI-driven design customization makes it less suitable for those who need visually branded feedback forms. Adding AI-powered question refinement after generation would enhance its usability.
Pollfish Pricing:
Pollfish follows a pay-per-use model, with pricing based on audience targeting and survey size.
- Basic Plan: Starts at $95/month
For businesses focused on market research, customer satisfaction surveys, and data-driven feedback collection, Pollfish is a strong contender. It helps companies gather customer feedback, extract detailed insights, and reach deeper insights without needing traditional focus groups. However, those looking for a flexible, AI-powered form builder with customization options may find better alternatives in other tools.
