In 2024, AI form builders are gradually enhancing the form creation process, offering a faster way to generate basic forms based on simple prompts. While they’re not yet capable of handling complex logic or intricate customisation, these tools are improving efficiency for users who need quick, functional forms. In this article, we’ll explore the top AI form builders, evaluate their current capabilities, and compare the results of forms generated with the same prompt. This will help you choose the best option depending on your needs for ease, customisation, and output quality.
Key features of AI form builders in 2024
AI form builders excel at generating forms quickly, but they often lack advanced capabilities like conditional logic or media uploads. The most crucial AI features to look for this year include:
- Smart Form Generation: AI should generate forms based on simple text prompts.
- Design Flexibility: Ability to adjust form elements like colours and layout through AI commands.
- Real-Time Iteration: AI should let you refine the form after the initial draft is created.
These features are essential for choosing the most effective AI form builder. If you want to learn more about AI-powered form building, read our comprehensive blog post on this topic.
How we reviewed the best AI form builders
We thrive for a fair comparison, therefore we tried all of the AI form generators listed in this article.
In addition to giving a general overview of the tools in our list of the best AI form builders, we will showcase the results of forms generated using the same prompt: "Create a customer feedback form for an online retail store."
For each tool, we will score it on a scale from 1 to 10, considering several factors:
- Ease of use: How intuitive is the form generation process?
- Prompt comprehension: How well does the AI understand and respond to the prompt?
- Output quality: The relevance of the form fields and overall structure.
- Customisation: How easily can users adjust the form’s design or add their own input after AI generation?
- Visual appeal: The design and styling of the generated form, especially if AI contributes to UI design.
By using this consistent prompt across all form builders, we can directly compare how well each AI understands the instructions, assess the versatility and relevance of the form elements, and evaluate the visual aspect. This side-by-side comparison will give you insights into which AI form builder performs best in terms of both functionality and design.
Top AI form builders for streamlining form building process
1. JotForm
Jotform was one of the first to introduce AI assistance in form creation and at the moment is one of the leaders in terms of AI form generation capabilities. Its AI tool, called Jotform Copilot, helps generate relevant form questions based on your input. Once the form is generated, users can manually customise both the content and design, and Jotform will also suggest to upload a company logo.
What sets Jotform apart is that Copilot can also be used to make specific design adjustments, such as changing the background colour, adjusting the tone of voice, or modifying the font to suit your branding needs. These AI features are rare amongst other AI form generators on this list.
The result of building a form with AI in Jotform
Key points
- Automatically suggests and generates form questions based on the information you provide
- AI-powered form iteration: lask to alter the background colours, fonts, or even tone of voice
Score
8/10
JotForm provides an excellent balance between ease of use, content generation and AI-assisted adjustments. It scores higher than many competitors thanks to its "Copilot" customisation features. The default style of the generated form is standard but clean.
Jotform pricing
This overview of Jotform pricing is not exhaustive. The form builder can become more expensive, due to complexity of its pricing model.
- Free Plan: Up to 5 forms and 100 monthly submissions.
- Bronze Plan: €39/month for more forms and submissions.
- Silver Plan: €49/month with higher limits.
- Gold Plan: €129/month for the highest limits and features.
2. Typeform
Typeform’s AI assistant offers a straightforward approach to form generation. You can describe the goal of your form in a prompt and specify the questions or topics to include. The AI will use this information to create a form that addresses your needs. However, unlike some other AI form builders, Typeform’s assistant does not respond to design-related prompts. Visual aspects such as layout, fonts, and colors must be adjusted manually once the form is generated. This limits the AI’s capabilities to content creation rather than full design automation, which may require more user input for customisation.
Nevertheless, regarding the content of the form generated with AI, the output appears to be a comprehensive form with many detailed questions.
The result of building a form with AI in Typeform
Key points
- No AI functionality for design-related aspects such as colours, fonts, or layout
- Simple AI focus, primarily on content generation rather than full design control
Score
7/10
Typeform AI scores high regarding the ease of use, prompt comprehension and output quality. But it lacks any kind of AI-powered adjustments and UI customisation. The default style in which the form is generated could be more custom-looking.
Typeform pricing
Typeform positions itself as a premium choice with the design to match.
- Basic Plan: €25/month
- Plus Plan: €55/month
- Business Plan: €89/month
3.Weavely
Weavely offers AI form generation as one of the options to build forms in Figma. After you provide a prompt to the AI chatbot, it generates a preview of a form listing the form elements and questions. You can then iterate and refine the form’s content within the same chat interface until you're satisfied. Once complete, the generated form is instantly available in Figma, making the process streamlined and efficient for designers. The AI generator uses a versatile choice of form elements and overall generates a relevant copy for your form.
However, Weavely's current AI functionality focuses solely on the creation of form questions and fields. This means it doesn't yet handle any user input related to design or UI adjustments, limiting its ability to fully customise the form's visual elements.
The result of building a form with AI in Weavely
Key points
- Ideal for those looking to quickly generate forms with AI in Figma
- Presents a preview of the form before generating it
- Allows for AI-powered refinements of the form's copy
- Current AI only focuses on form elements, with no UI adjustments based on user input
Score
7.5/10
Weavely's AI capabilities score high on the ease of use, prompt comprehension and quality of output. It also gets additional half a point for the copy adjustments, as you can preview the form and ask AI to change form fields, questions, tone of voice, and more. However, it loses a point for not considering any UI aspects.
Weavely pricing
Weavely offers a generous free plan. But in order to remove Weavely branding and unlock premium features, there are several paid plans.
- Free plan: 5 forms, 100 submissions/month and 80% of all features
- Starter plan: €10/month
- Pro plan: €30/month
- Enterprise plan: fully custo
4. Prompt to Form
Prompt to Form is an early version of the Weavely's new editor planned to launch in a few months. For the moment, the tool generates custom forms in a matter of seconds, but doesn't let you further manually edit your form. What sets Prompt to Form apart from other AI form builders, is that it has two different prompting fields. It not only understands basic content prompts but also lets you request specific styling. Fully AI-powered, the form builder updates your form in real time based on your chat inputs. Yes, you can actually have a conversation with AI and ask it to make as many changes as you want.
The result of building a form with AI in Prompt to Form
Key points
- Understands design-related prompts and automatically customises your form
- Allows for AI-powered iterations based on user input
- Updates the form in real time
- Doesn't allow for any manual adjustments (yet)
Score
8/10
Prompt to Form's AI capabilities score high on all factors. It excels in smart form generation, design flexibility and real-time iteration. The only reason it didn't receive a 10/10 from us is because this form builder is still limited in functionality. Yet, Prompt to Form is very impressive for being just a prototype of the upcoming form editor.
Prompt to Form pricing
Currently, the form builder is absolutely free, and everyone can use Prompt to Form free of charge without any limitations.
5. Forms.app
Forms.app has introduced an AI form generator that helps users create forms quickly by generating relevant questions based on a brief description or prompt. The AI is good at understanding the form’s content and tailoring the questions accordingly. Once the form is created, users can manually customise the design and layout and make adjustments to the form's content. Like many other AI form builders Forms.app AI capabilities are limited to purely content generation and do not provide any further AI-powered assistance. However, apart from generating form with AI, the tools also allows to build surveys and even quizzes with AI.
The result of building a form with AI in Forms.app
Key points
- Generates relevant questions based on a simple prompt or description
- Additionally has AI-powered survey and quiz makers
Score
7/10
This AI form builder scores high for ease of use and prompt comprehension. Its performance in terms of output quality is solid, but its AI features could be extended, including AI-powered UI customisation.
Forms.app pricing
- Free: $0/month
- Basic: $25/month
- Pro: $35/month
- Premium: $99/month
6. Formless
Formless is an AI-driven form builder that takes a fresh approach by transforming traditional forms into dynamic, engaging conversations. Unlike conventional tools that rely on static input fields and fixed questions, Formless makes the process more interactive by allowing real-time, conversational interactions. This can enhance the user experience significantly, as the AI can both ask and respond to queries on the spot, making forms feel less transactional and more like a natural dialogue.
This way, Formless is fundamentally different from other form builders in our top. Not only can you use AI to generate a form, but the tool also uses AI to talk to your respondents. Once the form is generated, you can adjust the tone of voice choosing from 6 suggested options, edit the number and type of questions you wish to have in the for, tweak the copy and add visuals.
You can also tell the AI more about your brand, so that it can tailor better responses to your respondents' answers.
The result of building a form with AI in Formless
Key points
- Provides a conversational form experience powered by AI
- Capable of real-time interaction, asking and responding to questions
- Lacks visual and UI customisation compared to other form builders
Score
8/10
Formless demonstrates a different experience of building forms. It is good at understanding prompts, is rather easy to use and provides certain AI-powered customisation options, such as changing tone of voice and adapting the copy based on your company description. However, it does not understand any UI-related prompts and the copy it generates may appear slightly over the top.
Formless pricing
The pricing plans start at $59/month.
7. Makeforms
MakeForms offers an AI-powered form builder that simplifies the form creation process by generating form questions based on user-provided prompts or objectives. The AI focuses primarily on creating relevant content for the form, offering a wide variety of question types. Instead of writing a prompt, you only need to give your form a name. You can also indicate whether you want it to be a multi-step or a single-page form. When the form is generated, users can customise it manually, but unlike more advanced tools like Jotform, MakeForms lacks AI-powered customisation features. There are limitations when it comes to making stylistic or UI adjustments through AI.
The result of building a form with AI in Makeforms
Key points
- Generates form questions based on a form name
- Manual customisation of design and layout is required after form generation
- Takes longer to generate a form compared to other AI form builders
Score
6/10
The experience and form generation quality are both acceptable, but it's missing AI-led design flexibility and is slower compared to competitors.
MakeForms pricing
- Essentials plan: $29/month
- Pro plan: $69/month
- Agency plan: $149/month
8. Cognito Forms
Cognito’s AI form generator performs well in generating relevant questions and diverse form fields based on user prompts. Its strength lies in understanding and creating content-driven forms, which makes it effective for generating functional forms quickly.
However, Cognito lacks design customisation options—there's no ability to change colours, styles, or layouts using AI. Additionally, after the form is generated, users cannot make further AI-based adjustments, limiting its flexibility compared to more advanced form builders like Fillout, which offers both content and design iteration.
Bear in mind that you can only generate a form if you're signed up with Cognito. Although its AI landing page includes a prompt field, you can not test the tool until you log in.
The result of building a form with AI in Cognito Forms
Key points
- Focuses primarily on content creation
- No AI capabilities for adjusting colours, styles, or layouts
- Cannot use AI for further adjustments after the form is generated
Score
6.5/10
Cognito Forms AI is easy to use, it also scores well for the AI complexity and output quality. But it lacks any kind of AI-powered adjustments and UI customisation. You can manually customise the design but the default look is very standard.
Cognito pricing
- Free plan: 500 responses/month
- Pro plan: $15/month
- Team plan: $35/month
- Enterprise plan: $99/month
9. Fillout
Fillout's AI form generator offers a more advanced and customizable experience compared to many other AI form builders. Not only does it generate forms based on your prompt or a descriptive file, but it also allows you to influence the visual aspects right from the start. You can upload your website's logo, and the AI will automatically adapt the form’s design to match your brand colors, creating a cohesive look without manual effort. In addition, you can either generate a theme from scratch or select from pre-built themes that suit your needs, providing greater flexibility in how your forms appear.
Beyond the initial generation, Fillout empowers users with even more control. After the form is created, you can fine-tune it further by adjusting the layout, colors, and content. You can use additional AI prompts to make these changes, ensuring that updates happen quickly and efficiently. Alternatively, if you prefer a more hands-on approach, you can manually adjust the design and content to get the exact look and feel you want. This level of customization makes Fillout's AI form builder ideal for those seeking both automation and precision in their form creation process.
The result of building a form with AI in Fillout
Key points
- Allows for visual customization using your website's logo and colours
- Offers pre-built themes or lets you generate a custom theme
- Multiple layout options to choose from
Score
8.5/10
Fillout scores high for almost all criteria - from ease of use to design customisation. The ability to upload logos for automatic styling sets it apart. Fillout's AI also understands basic UI-related prompts. However, a need for manual refinement and inability to make AI-powered adjustments to a generated form prevents Fillout from getting 10 out of 10.
Fillout pricing
- Free plan: Unlimited forms & 1000 responses a month
- Starter plan: $19/month
- Pro Plan: $49/month
- Business plan: $89/month
- Enterprise plan: $250/month
10. Formsite
Formsite’s AI form generator helps users quickly create forms by analysing a prompt that describes the form's purpose. It also provides numerous sample form ideas that you can modify for additional inspiration.
The tool generates relevant questions and form fields based on the input, making it efficient for collecting the required information. However, Formsite’s AI lacks the ability to adjust design elements such as colours, fonts, or layouts automatically. After the form is generated, users must make these design changes manually. While the AI efficiently handles content, it does not offer advanced features like real-time iteration or UI customisation based on additional AI prompts.
The result of building a form with AI in Formsite
Key points
- Best suited for quick form creation with basic content needs
- Unlimited sample prompts for inspiration
- Manual changes required for fonts, colours, and layouts post-generation.
Score
7/10
Formsite's AI quality of output gets a high score, as well as its ease of use and prompt comprehension. Although the form generator doesn't allow further AI adjustments, the default style of the form looks good.
Formsite pricing
Formsite doesn't have a free version and only offers a limited free trial.
- Personal plan: $25/month
- Professional plan: $40/month
- Business plan: $70/month
11. Feathery
With Feathery's AI feature, users can provide a brief prompt, select the desired number of pages, and the tool will generate a form with relevant questions and fields. One standout feature is that you can preview the generated form without needing to sign in or log in, making it user-friendly. However, Feathery AI doesn’t understand prompts regarding UI customisation, and the quality of its prompt interpretation and the form elements it selects could be improved. Given that Feathery is known for being a powerful form builder, the limitations of its AI are somewhat surprising.
The result of building a form with AI in Feathery
Key points
- Allows form preview without signing in, streamlining the user experience.
- Does not support AI-based design prompts or UI customisations
- Could improve in recognising more complex prompts and adding diverse form elements
Score
4/10
Feathery AI scores well on the ease of use, however, it loses points on such aspects like prompt comprehension, quality of output , customisation and visual appeal. The form generated with this form builder has too many fields, some of which are not relevant and in addition it lacks
Feathery pricing
Feathery operates on a freemium basis and offers a generous free version. However, it doesn't publicly disclose prices of their paid plans.
12. FormCrafts
Formcrafts AI, like other AI form builders in our list, helps users quickly create forms based on provided prompts. It generates a good copy and can create both single and multipage forms. However, its AI capabilities end here. FormCrafts doesn’t support neither any AI-driven design customisation, nor any AI-powered iterations after the form is generated. Once the form is generated, you can manually edit both the content and design. One of the standout features of the FormCrafts' AI is its simplicity, but it is still limited to the the basics of AI form generation.
The result of building a form with AI in FormCrafts
Key points
- Simple and effective for content creation, but lacks design flexibility and post-generation optimisation.
- Lacks AI-driven UI customisation (e.g., colours, layout, fonts).
Score
6/10
It is easy and quick to generate a form with FormCrafts AI. While the output of the generator is functional, it lacks versatility in the form elements and its copy is somewhat "weaker" compared to other AI form generators on this list.
FormCrafts pricing
FormsCrafts uses a freemium pricing model and offers a limited free plan. The paid plans are:
Standard: $39/month
Plus: $59/month
Business: $129/month
13. Pollfish
Pollfish stands out from the other tools on our list because it isn’t a traditional form builder; instead, it’s a survey platform designed for market research. Unlike the AI form generators we’ve covered, Pollfish focuses on gathering feedback through surveys, particularly via mobile devices. Its primary function is to deliver real-time insights through quick and focused surveys, rather than building complex forms for various use cases.
Pollfish offers solely AI-powered survey creation. After a survey is generated based on a prompt, users are allowed to do manual edits. The tool excels in understanding the survey goals and audience and offers intelligent suggestions for question types, wording, and structure. However, while Pollfish provides detailed audience targeting and survey analytics, it doesn't provide practically any design customisation.
The result of building a survey with AI in Pollfish
Key points
- Helps in formulating survey questions based on the goals you input
- Only allows AI-powered survey creation
- AI can refine surveys for specific demographics, ensuring that you reach your desired audience
Score
6.5/10
The overall quality of the output is good.However, the visual appeal is lacking, as the default design is rather bland, which is less critical for professional surveys compared to forms. The survey is comprehensive and asks relevant questions. However, an option of further refinement of questions with AI would be a great addition.
Pollfish pricing
Basic plan starts at $95/month
14. Survicate
Similarly to Pollfish, Survicate is designed for creating and distributing surveys, focusing on gathering customer feedback and market insights. Survicate’s AI survey builder is capable of generating relevant questions for surveys based on the user's description of the survey goal. It helps users optimise the questions for higher response rates, making it ideal for gathering feedback or conducting research. Apart from generating survey questions based on the user input, Survicate's AI doesn't do much more. You can't do any AI-powered iterations, further optimise questions with AI or give it any design-related prompt.
While the AI content generation is helpful, it’s still quite limited. However, if you compare purely UI aspects of Pollfish and Survicate surveys, the latter definitely takes the win. Survicate's default survey style looks modern and less boring unlike Pollfish.
The result of building a survey with AI in Survicate
Key points
- Similar to many other tools, does not offer options for generating or customising the visual design
- The AI does not support adjustments to the tone of voice, individual questions, or audience segmentation
- Great for quick survey creation and aesthetic design
Score
7/10
Survicate AI is user-friendly and quickly generates surveys, producing relevant questions along with well-crafted copy. The default style of the generated surveys is visually appealing, featuring icons and a vibrant colour palette. However, it loses points for not allowing any AI adjustments to the questions or tone of voice.
Pricing
Goog plan: €99/month
Better plan: €149/month
Best plan: €249/month
Better than the rest plan: €299/month
Google Forms AI test programme
Google Forms, through its Workspace Labs feature, introduces AI-powered form generation using the Gemini AI tool.
AI-powered Google Forms has been long awaited by Google users. This feature, currently in beta and available on desktops, uses AI to generate various types of forms, including surveys and quizzes, based on user prompts. For example, users can describe the type of form they need—like an RSVP or feedback form—and Gemini will create it with relevant fields.
While Google Forms' AI excels in creating forms quickly, it currently lacks advanced features like section creation or quiz settings updates. You can edit prompts to refine form outputs, but there's no built-in AI-driven customisation for more complex form designs.
This Google Forms AI tool is best suited for simple, straightforward forms. In the meanwhile, Google continues to gather feedback to improve its AI capabilities. Although not fully developed for high-end customisation, Gemini’s ease of use and fast form generation makes it a promising option for basic needs.
Key Points:
- Fast form generation with text prompts
- Still in early testing, part of Google Workspace Labs
- Not available in the EU
